Freelancing is hard, really hard. There we go. That was a short article. Nothing more to see here. Please move along.
No, to give a more detailed overview, it’s one of the hardest roles to be in, but also so rewarding too. I worked as a Freelancer for many years, and I’ve had my fair old share of ups and downs
It’s like anything, it takes the time to hone, and time to build a proper understanding on how to play the game as a freelancer.
I’ve been guilty of neglecting clients when I was first starting out on my freelancing journey. Not having a great dialogue open, not understanding completely what the client felt and what they required, just thinking of the pay-check at the end of it, and wondering why the relationship soured over the course of the project. Thankfully with experience and a new-found maturity, I began to ask the right questions, and build better relationships and products for my clients.
Word of mouth, especially as a freelancer, is so important. You don’t always have the resources to have your name up in lights and your career can rise or fall on the word of mouth of a past client.
Of course, as you learn more you will be able to say no to clients you’re not getting a vibe for, so you can refuse to take on that project. Try not to do it just to grab the paycheck or you’re setting yourself up for a fall. A bad website or app, a disgruntled client, and a dent in your reputation is not a good mix and something that every Freelancer needs to avoid at every opportunity. A great reputation is a key element of a freelancers brand and should never be neglected.
Do your homework. Find the right type of clients. Keep them involved. Go above and beyond what they might expect. Don’t take things too personally. Set your boundaries and let them know that, and you can build a great relationship and product for them.
A great reputation is a freelancer’s best advocate. It’s a crucial factor in whether or not we succeed over the long term. We are the sole builders of our own personal brand.